See if you can name Media Life’s six top out-of-home advertising cities. The first three markets are no surprise:
1. New York – Lots of signs, lots of tourists and lots of buzz.
2. Los Angeles – Bad traffic is good for billboards.
3. Las Vegas – Lots of conventions and a liberal sign code.
The next three markets may surprise you.
4. Charlotte – Lots of ad options, cheap billboard pricing and a fast growing hispanic population.
5. Seattle – Lots of mass transit ad options (buses, trains, ferries).
6. Austin – A hip market which allows access to trendsetters.
