On today's Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell sales training in books and […]
On today's Billboard Insider podcast, SignBird founder John James talks about how drones can help you market your out of home company more effectively. John give us an overview of SignBird and what you and your team do. John James, SignBird We capture out of home on camera: drone in the sky; camera mounted […]
On today's podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Anna Bager, President and CEO, OAAA Keeping an eye on the economy...I have […]
Today's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with lots of buyers and sellers […]
On today's Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink's recent purchase of SignBird. Here are the highlights. DJ Jennings, Chief Revenue Officer, OutdoorLink DJ Jennings on OutdoorLink's history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains […]
Today's podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. Rick Wilson, Associate Professor of Marketing, Texas State University How did you get involved in studying out of home advertising? The short answer […]
On today's Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets. Nick's bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for out of home borrowers? Nick […]
On today's Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview The Nashville Sign Blackbird Media owns a spectacular 36' by 38' digital sign in Nashville. Tell us the story about how it came about. My grandfather...bought that sign in the 50's...It […]
On today's Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On the importance of qualifying prospects […]
On this week's Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending OAAA EVP Michael Hershey Let's compare 2020 to 2016...we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had $14.4 […]