Buried at the end of this Wall Street Journal article on the second quarter 2014 financials of CBS Outdoor and Lamar are some interesting stats which show out of home spending is outperforming the economy and other media sectors. Here are 2013 numbers supplied by the research firm Kantar Media:
Out of home revenues up 4.4%
US Gross domestic product up 3.0%
Magazine ad revenues up 1.8%.
Newspaper revenues down.
Radio revenues down.
The article goes on to say that Magnal Global projects out of home revenue growth of 4% in 2014. That’s 1.25 times projected GDP growth.
