I like to listen to Econtalk podcasts on the airplane. The format consists of the Hoover institute’s Russ Roberts interviewing a guest for an hour. His guest list is a who’s who of economics and business: Milton Friedman, Thomas Piketty, Nassim Taleb, Reid Hoffman, Marc Adreessen, Jeffrey Sachs…
During an August 4, 2014 podcast Russ Roberts was having a wide-ranging discussion with Reid Hoffman and Ben Casnocha, the founders of LinkedIn. They were talking about a future of networking and big data and cognitive science when the billboards entered the discussion. Russ Roberts mentioned the movie Lucy. Ben Casnocha thought for a moment and said: “I saw a billboard about it.“
I saw a billboard about it. Not I watched the trailer. Not I read it in a twitter post. A modern age computer geek reached by a billboard ad. Evidence that billboard advertising is effective.
