An interesting TV news report about a storm with 60 mile an hour winds which toppled a billboard in Mercer County, Kentucky. If your boards are in a high wind area you need to make sure you’re insured from storm damage or you need to retrofit your boards to make […]
Author: Dave Westburg
Out of home revs growing faster than other media.
Here’s a medialife magazine article in which ZenithOptima predicts out-of-home revenues will rise 4% during 2014. 4% growth may not sound like much but it is impressive when the US economy is growing by only 3%/year and when other forms of media are either declining (newspapers) or flat (radio and magazines). […]
Lamar Revenue up 3% first quarter 2014
Lamar announced that first quarter 2014 revenues increased 3% to $285 million for the first quarter of 2014. The 3% revenue growth was below market expectations and below the 4% growth for the us outdoor industry during 2013. At 5/8/14 Lamar had a gross value of $6.5 million which equates […]
Digital and Outdoor Revenues growing faster than us economy.
You should bookmark the sixteen nine blog if you are interested in digital signs. The blog recently highlighted a PQ media study which identifies digital out of home as the world’s 2nd fastest growing medium. Digital out of home is projected to grow by 14%/year for 2013-2017. Out of home is […]
CBS Outdoor may be a buyer for your billboards.
Here’s an interesting Bloomberg TV interview with Jeremy Male, CEO at the newly public CBS Outdoor. He says CBS Outdoor wants to buy small billboard companies in the top 25 DMA’s. He also says CBS Outdoor is going to spend $60-70 million per year mostly to convert static billboards to […]
Public Outdoor Company Valuations
CBS Outdoor is going public at an expected enterprise value of 3.6 times revenue or 11.5 times cashflow. Lamar is setting the industry standard with an enterprise value of 5.5 times revenue or 12.8 times cashflow. Clear Channel Outdoor is the industry laggard with an enterprise value of 2.66 times […]
Out of home revenues up 4.2% to $6.9 billion in 2013
Out of home revenue increased 4.2% to $6.9 million for the full year 2013 according to this article in out-of-home magazine. Out-of-home revenues have grown faster than the economy and faster than other forms of local media as you can see in the following chart: Sector 2011Change 2012Change 2013Change Out […]
Five Questions for Deacon Wardlow of Vantage LED signs
Seems like three big digital sign manufacturers – Yesco, Daktronics and Watchfire – get all the press. I recently discovered a fourth digital sign maker you should pay attention to: Vantage LED. The California headquartered Vantage LED provides large digital signs to sports arenas. They will be supplying the digital arena […]
Billboard financing and radio station financing powerpoints added to www.billboardloans.com website.
You can access a radio station financing powerpoint Dave Westburg presented to the NAB leadership Development Program in November 2013 by clicking this link You can access a Billboard financing powerpoint in which Dave Westburg discusses billboard industry issues and billboard financing trends by clicking this link.
Proposed Ad Tax Deduction Cut Refuses to Die
The proposal to limit the deductibility of advertising refuses to die. The proposal would permit businesses to only deduct 50% of advertising in the year they incur the expense. The rest of the expense will need to be amortized over 10 years. See this Radio World article. Not sure why […]
