Small business ad spending to increase 10% in 2014

Here’s a link to a Media Life Magazine Article which predicts that small and medium sized businesses will increase their advertising by 10% in 2014.  Much of the increase is going to online/digital but I suspect that savvy billboard operators will be able to capture a share as well.  The study’s author finds a high use of facebook among small and medium sized businesses.  If your outdoor business is not using facebook you”re missing a cheap way to tell your story to potential advertisers.