Billboard Loans has seen a lot of small outdoor companies who don’t have shareholder succession agreements. This is a big mistake. We’ve had two lending clients die suddenly. In each case their company was protected by a succession plan which allowed the business to function without disruption. What should a […]
Billboard Business
Five Reasons A Billboard Company Should Be Cautious When Dealing With Landmark
Landmark Infrastructure is seeking to purchase easements under billboard sites. I’ve seen several Landmark easement transactions and have been hearing the outdoor company landlords are being approached by Landmark. Remember the proverb about having a long spoon when you sup with the devil? Here are five reasons to be careful […]
Badly Maintained Billboards Are Bad Business
We are our own worst enemy when we don’t take care of our billboards. Here’s a recent letter to the editor of the Trumbull Times in Connecticut. “To the Editor: I’m writing to complain about a terrible blight issue right here in the Long Hill section of Trumbull. I am […]
High Resolution Digital Billboards Becoming More Popular
A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I’ve asked digital sign sales people why and they’ve told me that costs have fallen to the point where […]
Two nevers when negotiating a lease or an easement.
Landlords and easement companies are being more aggressive about adding onerous clauses t0 leases and easements. Here are two nevers when negotiating a lease or an easement. Never agree to give your billboard to the landlord or easement holder when the lease expires or terminates. A steel monopole billboard has […]
Outdoor Billboard Electricity Costs
I finance static billboards, trivisions and digital signs. Here are my estimates of what it costs per month to light a billboard based on a review of my own records and discussions with sign manufacturers: Two Sided Static 14 by 48 billboard – $100/month. Two Sided 14 by 48 Trivision […]
Five Questions for Matt Schulze, Selective Structures
Matt Schulze is a partner at Selective Structures, an Athens Tennessee company which fabricates and installs sign poles, billboards, scoreboards and digital signs. Selective Structures annually fabricates over 1000 billboards each year. You can contact Matt at [email protected], 706-473-3250. 1. Matt, how did you get in the outdoor business? My first media sales job […]
Four Things Your Outdoor Advertising Website Needs
I review lots of outdoor websites, and the best sites have at least four things in common. 1. Contact Information: A good website should give an email address, phone number, and physical address for the company. Contact forms are used by a number of sites, but though they offer convenience, they lack the […]
How Do You Power a Sign Without Power?
One of our clients owns a billboard in an area without power, where it would cost $11,000 just to bring power in to the sign. His solution was to use solar energy. He put together a system using regular 95 watt LED lights, two 6-volt batteries, and two solar panels. […]
A digital sign installation goes wrong.
This May 12, 2015 daily mail article talks about a woman injured when a Clear Channel digital sign fell on her in London. The digital sign was attached to a brick building rather than a monopole. Looks to me like the sign pulled right off the bricks. Digital signs are […]
