Here’s an interesting Bloomberg TV interview with Jeremy Male, CEO at the newly public CBS Outdoor. He says CBS Outdoor wants to buy small billboard companies in the top 25 DMA’s. He also says CBS Outdoor is going to spend $60-70 million per year mostly to convert static billboards to […]
Billboard Business
Five Questions for Deacon Wardlow of Vantage LED signs
Seems like three big digital sign manufacturers – Yesco, Daktronics and Watchfire – get all the press. I recently discovered a fourth digital sign maker you should pay attention to: Vantage LED. The California headquartered Vantage LED provides large digital signs to sports arenas. They will be supplying the digital arena […]
Billboard financing and radio station financing powerpoints added to www.billboardloans.com website.
You can access a radio station financing powerpoint Dave Westburg presented to the NAB leadership Development Program in November 2013 by clicking this link You can access a Billboard financing powerpoint in which Dave Westburg discusses billboard industry issues and billboard financing trends by clicking this link.
Proposed Ad Tax Deduction Cut Refuses to Die
The proposal to limit the deductibility of advertising refuses to die. The proposal would permit businesses to only deduct 50% of advertising in the year they incur the expense. The rest of the expense will need to be amortized over 10 years. See this Radio World article. Not sure why […]
A bad billboard lease
You can’t be too careful when you negotiate a billboard location lease. I want to tell you about one of the worst billboard leases I’ve ever seen. It’s a lesson in what not to do and here’s why: The lease term is 9 years versus a 20 year norm in […]
13 billboards key component of political campaign.
Here’s an interesting Reuters article about how 13 billboards were a key component of the successful campaign to defeat the United Auto workers attempt to represent workers at Volkswagen’s sole US factory. Volkswagen wouldn’t let the anti-union group campaign on company premises, so the anti-union group bought 13 billboards in town so […]
Five Questions for Scott Spector, Libsco Financial Group
As a billboard owner and lender I know the importance of insurance. I had a lending client who’s digital billboard was wrecked by a fire in the building next door. My client replaced the board quickly thanks to insurance. Scott Spector of the Libsco Financial Group has been meeting the […]
Five Questions for Emerson Schwartzkopf of Out of Home Magazine
As a niche business there are very few sources of information on the outdoor business. Most of us are too cheap to spend the thousands of dollars is costs to join the OAAA. This week I was delighted to discover a digital magazine dedicated to the out-of-home business. It’s called Out of Home […]
Why you need billboard insurance.
Sign insurance is important. Hurricanes and storms can wreck billboards. The digital billboard pictured below was destroyed by an electrical short. One of my lending clients had a digital board damaged by a fire on an adjacent property. Lenders will require you to carry three kinds of insurance. (1) An umbrella […]
Small business ad spending to increase 10% in 2014
Here’s a link to a Media Life Magazine Article which predicts that small and medium sized businesses will increase their advertising by 10% in 2014. Much of the increase is going to online/digital but I suspect that savvy billboard operators will be able to capture a share as well. The study’s author […]
