Here’s an interesting newspaper story about the risks of owning legal non-conforming billboards.  A legal non-conforming billboard does not comply with existing zoning rules but has been grandfathered because it was constructed before the rules were put in place.  Most zoning rules forbid you from replacing or repairing non-conforming boards so you […]

A recent article on the public restaurant chain Cracker Barrel says the company is a huge billboard advertiser.  Cracker Barrel caters to travelers and billboards are great at reaching travelers.  Here’s a direct quote from Cracker Barrel’s most recent 10-k: “Outdoor advertising (i.e. billboards and state department transportation signs) is the largest advertising […]

What Businesses Benefit Most From Billboards Just read a blog post titled Billboards for Small Businesses: 7 Reasons To Think Twice.  The post is skeptical about billboard advertising: billboards are expensive, they created unwanted calls from sales reps, they have a limited run and they can’t be personalized.   The article […]

Congressional efforts to reduce the deductibility of advertising refuse to go away as this story in Adweek shows.  If you own billboards or a radio station you should be concerned and prepared to contact your congressmen if this gets out of congressional committee.

There is a move afoot in Congress to limit the tax deductibility of advertising.  Here are articles from Ad Week and CommLawBlog. If enacted this will raise the cost of buying billboard advertising by 34% because your clients won’t be able to expense the purchase on their taxes. How many of your existing […]