Billboard loans provided $460,000 in financing to a Florida out of home operator. The funding includes a $300,000 term loan to finance a two sided digital billboard and a $160,000 self insurance line of credit to finance the replacement of digital faces in case they are damaged. Digital billboard property […]
Digital Signs
High Resolution Digital Billboards Becoming More Popular
A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I’ve asked digital sign sales people why and they’ve told me that costs have fallen to the point where […]
Outdoor Billboard Electricity Costs
I finance static billboards, trivisions and digital signs. Here are my estimates of what it costs per month to light a billboard based on a review of my own records and discussions with sign manufacturers: Two Sided Static 14 by 48 billboard – $100/month. Two Sided 14 by 48 Trivision […]
A digital sign installation goes wrong.
This May 12, 2015 daily mail article talks about a woman injured when a Clear Channel digital sign fell on her in London. The digital sign was attached to a brick building rather than a monopole. Looks to me like the sign pulled right off the bricks. Digital signs are […]
Five Questions for Darrin Friskney, Watchfire
Watchfire recently announced a ten-year uniformity guarantee and replacement parts warranty on their MX Class digital billboards. You can read the press release here. I interviewed Darrin Friskney, Vice President of Digital Outdoor and Marketing to learn more. Darrin’s contact info is: [email protected], (317) 650-7301 1. Darrin, tell us a little […]
Accounting for a 10 Year Digital Sign Life In A Land Lease.
Most billboard companies fail to account for sign replacement expenses in their projections. This is not a big issues with static boards which last 40 years. It matters however, with digital signs because they have a useful life of 100,000 hours or 11.5 years. If you exclude replacement costs you […]
Billboard Construction Costs
How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard. The 2015 Billboard Structures Valuation Guides put out by the Departments […]
Pros and Cons of Trivision Billboards
I’ve financed numerous trivision billboards and own a couple trivision billboards. Here’s my take on the pros and cons of owning a trivision. Pros of Owning a Trivision Lower capital cost. A new trivision head runs $26,000/side, versus $150,000-200,000 for a digital billboard. Lower Electricity – My trivision has electric […]
Five Questions for Jeff Moore, Media Resources
Jeff Moore is the United States Sales Rep for Media Resources (www.mediaresources.com) a Canadian company which provides digital sign products and services to billboard companies in Canada and the United States. I interviewed Jeff recently to find out what they do and how they can help small billboard companies. Jeff’s […]
Five Facts You May Not Know About Out Of Home
Here are five facts you may not know about out of home advertising taken from an October 8, 2014 Media Life Magazine article: Out of home advertising trails only TV as “most trustworthy media. Out of home advertising reaches nearly 90% of US adults, primarily while they are riding cars, […]
