I’m a huge fan of Bob Klausmeier. He’s written a terrific article in the September/October 2014 issue of Out Of Home Magazine on what to think about when you are selecting a digital billboard. Here are my takeaways: Square footage matters. Always ask a manufacturer how many square feet their […]
Digital Signs
Add Dragonfly signs to the list of domestic digital sign manufacturers..
Recently learned from a client that Dragonfly signs is active in the digital sign business. Their manufacturing plant is in Pennsylvania. Dragonfly joins Formetco, Daktronics, Vantage Digital Sign, Watchfire and Yesco on the list of domestic digital sign manufacturers. I encourage all my clients to buy domestically produced digital signs […]
Dave Westburg Discusses Economics of Digital Signs in Out of Home Magazine
A writer for Out of Home Magazine interviewed me on the economics of digital signs. You can read the results of the interview on pages 21-27 of Out of Home magazine’s MAY/JUNE issue.
Digital and Outdoor Revenues growing faster than us economy.
You should bookmark the sixteen nine blog if you are interested in digital signs. The blog recently highlighted a PQ media study which identifies digital out of home as the world’s 2nd fastest growing medium. Digital out of home is projected to grow by 14%/year for 2013-2017. Out of home is […]
CBS Outdoor may be a buyer for your billboards.
Here’s an interesting Bloomberg TV interview with Jeremy Male, CEO at the newly public CBS Outdoor. He says CBS Outdoor wants to buy small billboard companies in the top 25 DMA’s. He also says CBS Outdoor is going to spend $60-70 million per year mostly to convert static billboards to […]
Five Questions for Deacon Wardlow of Vantage LED signs
Seems like three big digital sign manufacturers – Yesco, Daktronics and Watchfire – get all the press. I recently discovered a fourth digital sign maker you should pay attention to: Vantage LED. The California headquartered Vantage LED provides large digital signs to sports arenas. They will be supplying the digital arena […]
A Digital Billboard Home Run
I’m skeptical about digital signs due to the high upfront costs but here’s a real life success story from one of my clients. This one-sided 10X24 digital sign cost $135,000 to construct. It’s on a road leading to costco. The sign generates revenue of $4,560/month which works out to $570 […]
Are Digital Billboards a Good Investment?
I am making lots of loans for digital billboards. Digital billboards make sense in markets where there are no new sign permits (you can have up to 8 advertisers on face sign) and in urban markets where high rents are possible. A regular 14 by 48 billboard, however, will offer […]
The Pros and Cons of Owning a Digital Billboard
I have seen strong demand on the part of clients for digital billboard financing. Digital billboards make sense for good locations. A digital billboard, however, will not make a bad location good. Here are the pros and cons of digital billboard. Digital Billboard Pros Extra revenue. Instead of getting $1,500/month […]
