Matt Schulze is a partner at Selective Structures, an Athens Tennessee company which fabricates and installs sign poles, billboards, scoreboards and digital signs. Selective Structures annually fabricates over 1000 billboards each year. You can contact Matt at [email protected], 706-473-3250. 1. Matt, how did you get in the outdoor business? My first media sales job […]
Interviews
Five Questions for Darrin Friskney, Watchfire
Watchfire recently announced a ten-year uniformity guarantee and replacement parts warranty on their MX Class digital billboards. You can read the press release here. I interviewed Darrin Friskney, Vice President of Digital Outdoor and Marketing to learn more. Darrin’s contact info is: [email protected], (317) 650-7301 1. Darrin, tell us a little […]
Five Questions for Billboard Lawyer Adam Webb
Last week I had lunch with Adam Webb is the managing partner at Webb Klase & Lemond, a Georgia law firm. He is a First Amendment specialist and an expert at litigating against government restrictions on signs. Adam owns some billboards and also writes a column for Out-of-Home Magazine. You […]
Five Questions for Jeff Moore, Media Resources
Jeff Moore is the United States Sales Rep for Media Resources (www.mediaresources.com) a Canadian company which provides digital sign products and services to billboard companies in Canada and the United States. I interviewed Jeff recently to find out what they do and how they can help small billboard companies. Jeff’s […]
Five Questions for Deacon Wardlow of Vantage LED signs
Seems like three big digital sign manufacturers – Yesco, Daktronics and Watchfire – get all the press. I recently discovered a fourth digital sign maker you should pay attention to: Vantage LED. The California headquartered Vantage LED provides large digital signs to sports arenas. They will be supplying the digital arena […]
Five Questions for Scott Spector, Libsco Financial Group
As a billboard owner and lender I know the importance of insurance. I had a lending client who’s digital billboard was wrecked by a fire in the building next door. My client replaced the board quickly thanks to insurance. Scott Spector of the Libsco Financial Group has been meeting the […]
Five Questions for Emerson Schwartzkopf of Out of Home Magazine
As a niche business there are very few sources of information on the outdoor business. Most of us are too cheap to spend the thousands of dollars is costs to join the OAAA. This week I was delighted to discover a digital magazine dedicated to the out-of-home business. It’s called Out of Home […]
Five Questions for Joe Stephenson of Circle City Outdoor
Joe Stephenson is an expert at selling billboard advertising. He has 24 years experience selling billboard ads for CBS Outdoor, Mobile Ads USA and Penn Advertising. Joe manages Circle City Outdoor, LLC the billboard company which I own. I highly recommend Joe from personal experience. He increased the revenue at […]
Five Questions for Frank Rolfe of outdoorbillboard.com
Franke Rolfe is a successful billboard entrepreneur and educator. From 1982 to1996 Frank built the largest privately owned billboard company in Dallas. Frank sold this company to Universal Outdoor (predecessor to Clear Channel) and subsequently owned a billboard company in Los Angeles which he successfully sold to Heywood Outdoor. Frank runs the […]
Five Questions for Paul Wright of SignValue, Inc.
SignValue, Inc. is the leading valuation and advisory firm in the country located in Mesa, Arizona. They operate the signvalue.com website listing dozens of billboards for sale around the United States. Paul Wright is an expert on trends in the billboard industry and a certified appraiser. His book Billboard Appraisal: The Valuation of Off-Premise Advertising Signs is a must read for […]
