The US outdoor advertising industry got off to a strong start in 2015 with 4.7% revenue growth in the first quarter of 2015 according to the OAAA. Revenue growth occurred in billboard, transit and street furniture and in 9 of the 10 product categories . The improvement in outdoor revenues […]
US out-of-home revenues
Outdoor revenue up 1% to $7 billion in 2014.
US Outdoor revenue rose 1% to $7 billion during 2014 according to the latest figures released by the OAAA. The following chart compares US outdoor revenues with us radio revenues and the US gross domestic product. The chart demonstrates that the US outdoor revenues have grown in line with the […]
Outdoor revenues increasing faster than print, radio and magazines.
Buried at the end of this Wall Street Journal article on the second quarter 2014 financials of CBS Outdoor and Lamar are some interesting stats which show out of home spending is outperforming the economy and other media sectors. Here are 2013 numbers supplied by the research firm Kantar Media: […]
Outdoor revenues up 1% during first quarter 2014
US outdoor advertising revenues grew 1% during the quarter ended March 2014. This is below the 4% growth the outdoor industry achieved during 2013 and reflects weak economic conditions. US Gross domestic product remained flat during the most recent quarter. US radio revenues were also flat. I have heard from […]
Out of home revs growing faster than other media.
Here’s a medialife magazine article in which ZenithOptima predicts out-of-home revenues will rise 4% during 2014. 4% growth may not sound like much but it is impressive when the US economy is growing by only 3%/year and when other forms of media are either declining (newspapers) or flat (radio and magazines). […]
Lamar Revenue up 3% first quarter 2014
Lamar announced that first quarter 2014 revenues increased 3% to $285 million for the first quarter of 2014. The 3% revenue growth was below market expectations and below the 4% growth for the us outdoor industry during 2013. At 5/8/14 Lamar had a gross value of $6.5 million which equates […]
Out of home revenues up 4.2% to $6.9 billion in 2013
Out of home revenue increased 4.2% to $6.9 million for the full year 2013 according to this article in out-of-home magazine. Out-of-home revenues have grown faster than the economy and faster than other forms of local media as you can see in the following chart: Sector 2011Change 2012Change 2013Change Out […]
US outdoor revenue up 3.5% in 3Q 2013.
The Outdoor Advertising Association of America reports that US outdoor revenues rose 3.5% during the third quarter of 2013. Outdoor revenues grew slightly less than the 4.1% growth in US GDP in the third quarter. Outdoor revenues have risen for 14 straight quarters and outdoor has performed better than most other US Media sectors since […]
Outdoor revenue up 4.5% in 1Q 2013
Outdoor ad revenue rose 4.5% to $1.4 billion in the first quarter of 2012 according to the Outdoor Advertising Association of America. The outdoor sector’s improvement exceeded US radio revenues (flat for the first quarter according to Radio Advertising Bureau). Outdoor revenues also grew faster than the 1.1% growth in […]
US outdoor revenue up 5% in 2Q 2013
US outdoor advertising revenue rose 5% in the second quarter of 2013 compared to the same period in 2012 according to a Outdoor Advertising Association of America press release. Outdoor industry revenue growth is impressive compared to 0% growth for the US radio industry during the second quarter and 2.5% growth for the […]
