Here are five facts you may not know about out of home advertising taken from an October 8, 2014 Media Life Magazine article:
- Out of home advertising trails only TV as “most trustworthy media.
- Out of home advertising reaches nearly 90% of US adults, primarily while they are riding cars, trucks, taxis and buses.
- Digital signs are driving growth. Digital out of home advertising is growing at 16%/year or three times as fast as the 4.7%/year growth for the out of home industry as a whole. If you are not considering digital advertising you should.
- Most states regulates signs based on location, not sign type.
- Out of home advertising’s share of ad spend lags in the US. US out of home ad spending accounts for only 5.2% of US ad spending. Global out of home ad spending accounts for 7.5% of global ad spending.
