Congressional efforts to reduce the deductibility of advertising refuse to go away as this story in Adweek shows. If you own billboards or a radio station you should be concerned and prepared to contact your congressmen if this gets out of congressional committee.
Billboard Loans Blog
Five Questions for Joe Stephenson of Circle City Outdoor
Joe Stephenson is an expert at selling billboard advertising. He has 24 years experience selling billboard ads for CBS Outdoor, Mobile Ads USA and Penn Advertising. Joe manages Circle City Outdoor, LLC the billboard company which I own. I highly recommend Joe from personal experience. He increased the revenue at […]
Discussion to limit deductibility of advertising will hurt billboard companies.
There is a move afoot in Congress to limit the tax deductibility of advertising. Here are articles from Ad Week and CommLawBlog. If enacted this will raise the cost of buying billboard advertising by 34% because your clients won’t be able to expense the purchase on their taxes. How many of your existing […]
What outdoor advertising deals are hard to finance
I’ve made lots of out-of-home advertising loans over the past 15 years but there are several portions of the industry I avoid, including: Loans to floating billboards. Loans to finance vehicles with billboards on them. Loans to finance gigantic advertisements on fields outside airports which are capable of being viewed […]
New SEC Rules won’t Make It Easier for Small Billboard Companies to Raise Money
On September 30, 2013 the SEC eliminated an 80 year old rule which prohibited companies from soliciting investments via public advertising. This is a good thing, right? Nothing can stop your small billboard company from placing a banner on its website saying “Investors Wanted” or from putting up an “Investors […]
Five Questions for Frank Rolfe of outdoorbillboard.com
Franke Rolfe is a successful billboard entrepreneur and educator. From 1982 to1996 Frank built the largest privately owned billboard company in Dallas. Frank sold this company to Universal Outdoor (predecessor to Clear Channel) and subsequently owned a billboard company in Los Angeles which he successfully sold to Heywood Outdoor. Frank runs the […]
Five Questions for Paul Wright of SignValue, Inc.
SignValue, Inc. is the leading valuation and advisory firm in the country located in Mesa, Arizona. They operate the signvalue.com website listing dozens of billboards for sale around the United States. Paul Wright is an expert on trends in the billboard industry and a certified appraiser. His book Billboard Appraisal: The Valuation of Off-Premise Advertising Signs is a must read for […]
Keeping track of your billboard company financials
You used to have to pay an accountant to keep track of your billboard company financials or spend several hundred dollars for accounting software which would only run on a single computer. If your accountant was on vacation or your computer crashed you had no access to financials. Those days […]
The Pros and Cons of Owning a Digital Billboard
I have seen strong demand on the part of clients for digital billboard financing. Digital billboards make sense for good locations. A digital billboard, however, will not make a bad location good. Here are the pros and cons of digital billboard. Digital Billboard Pros Extra revenue. Instead of getting $1,500/month […]
Outdoor revenue up 4.5% in 1Q 2013
Outdoor ad revenue rose 4.5% to $1.4 billion in the first quarter of 2012 according to the Outdoor Advertising Association of America. The outdoor sector’s improvement exceeded US radio revenues (flat for the first quarter according to Radio Advertising Bureau). Outdoor revenues also grew faster than the 1.1% growth in […]
