3 times annualized revenues is a reasonable debt limit for most small billboard companies. Here’s why. I tell borrowers to limit debt to at a level where their plant will be worth more than debt even if revenues drop and multiples contract during a recession. Industry revenues declined 20% during […]
Billboard Loans Blog
The Due Diligence Visit
Here’s a short list of information your billboard lender will want to review during a due diligence visit.: Bank statements – I like to verify financial statement revenues and expenses against bank statements. Copies of sign permits and operating leases. Copies of customer ad contracts. Evidence that state and property […]
The initial billboard loan package
Here’s a list of information which your lender will find helpful in reviewing your initial billboard loan request. I’ve listed things in order of importance to the lender. 1. Monthly company balance sheet and income statement for the last two years. I find monthly statements helpful because many billboard companies […]
The Lending Process
Here’s how the billboard lending process works. I tell clients to expect the process to take approximately one month for the introductory phone call to funding. It can take as short as two weeks when the borrower is extremely organized and the credit is clean and as long as several […]
Info a lender will want to see to consider a billboard loan.
Here’s a list of things which your lender will want review to decide whether to make a billboard loan to you. 1. Personal financial statement – You will personally guarantee the loan. Your lender will want to know if you have assets outside of your billboard company to provide support […]
US outdoor revenue up 5% in 2Q 2013
US outdoor advertising revenue rose 5% in the second quarter of 2013 compared to the same period in 2012 according to a Outdoor Advertising Association of America press release. Outdoor industry revenue growth is impressive compared to 0% growth for the US radio industry during the second quarter and 2.5% growth for the […]