Here are five facts you may not know about out of home advertising taken from an October 8, 2014 Media Life Magazine article: Out of home advertising trails only TV as “most trustworthy media. Out of home advertising reaches nearly 90% of US adults, primarily while they are riding cars, […]
Billboard Loans Blog
Four Things To Think About When Buying A Digital Sign
I’m a huge fan of Bob Klausmeier. He’s written a terrific article in the September/October 2014 issue of Out Of Home Magazine on what to think about when you are selecting a digital billboard. Here are my takeaways: Square footage matters. Always ask a manufacturer how many square feet their […]
Why personal guarantees are so important to billboard lenders
A personal guarantee is a requirement for almost every loan I do. 20 of our 22 existing loans require personal guarantees. The only two borrowers who don’t guarantee are non-profit companies where no single person is in charge. I’ve also sometimes made loans without a personal guarantee when a borrower […]
Interest Rates Aren’t Everything In Billboard Loan Financing
I often I pick up the phone and have a conversation goes something like this. “Hi, I want a billboard loan. What’s your rate?” The borrowing rate is an important part but it isn’t the only thing that matters. I’ve had customers chase rate and then get in a liquidity […]
Asking for a Billboard Loan. Seven Sentences That Make You Sound Like a Pro.
I take several phone calls a week from people seeking billboard loans. Some callers are much more organized and professional than others. Here’s a seven sentence script which will make you sound like a pro during your initial conversation with a billboard lender. “(1) Hi, I’m (your name) from (your […]
Outdoor revenues increasing faster than print, radio and magazines.
Buried at the end of this Wall Street Journal article on the second quarter 2014 financials of CBS Outdoor and Lamar are some interesting stats which show out of home spending is outperforming the economy and other media sectors. Here are 2013 numbers supplied by the research firm Kantar Media: […]
Top 6 US Out-of-home advertising cities
See if you can name Media Life’s six top out-of-home advertising cities. The first three markets are no surprise: 1. New York – Lots of signs, lots of tourists and lots of buzz. 2. Los Angeles – Bad traffic is good for billboards. 3. Las Vegas – Lots of conventions […]
The risks of non-conforming billboards – part 2
In a previous post I discussed the risks of owning legal, non-conforming billboards using a recent case where the city of Kokomo, Indiana ordered 15 storm damaged billboards to be taken down. Here’s a newspaper article updating the situation. The city has allowed 9 of the billboards to be repaired or […]
Six Basic Rules of Billboard Advertising
Here’s a link to a terrific Paul Suggett article in About.com on Six Basic Rules of Billboard Advertising. The rules are designed to help your customers to place effective billboard ads. 1. For billboards, six words or less is ideal. Drivers don’t have time to read complicated messages. 2. Get […]
Add Dragonfly signs to the list of domestic digital sign manufacturers..
Recently learned from a client that Dragonfly signs is active in the digital sign business. Their manufacturing plant is in Pennsylvania. Dragonfly joins Formetco, Daktronics, Vantage Digital Sign, Watchfire and Yesco on the list of domestic digital sign manufacturers. I encourage all my clients to buy domestically produced digital signs […]
