Here’s a newspaper article about how Clear Channel got into trouble with the city of Catskill by illegally trimming trees which blocked a billboard. Clear Channel paid reparations to the City for illegally cutting the trees. You need to make sure that your leases give you the right to trim […]
Billboard Loans Blog
Billboard Leasing Do’s and Don’ts
Here’s a link to a 1997 paper on billboard leases which was presented at the Annual Meeting of the American Bar Association. The paper is 17 years old but gives a lot of good advice about leases. Write a lease not a license because leases are harder to terminate. Get […]
Outdoor revenues up 1% during first quarter 2014
US outdoor advertising revenues grew 1% during the quarter ended March 2014. This is below the 4% growth the outdoor industry achieved during 2013 and reflects weak economic conditions. US Gross domestic product remained flat during the most recent quarter. US radio revenues were also flat. I have heard from […]
Dave Westburg Discusses Economics of Digital Signs in Out of Home Magazine
A writer for Out of Home Magazine interviewed me on the economics of digital signs. You can read the results of the interview on pages 21-27 of Out of Home magazine’s MAY/JUNE issue.
Why you need billboard insurance
An interesting TV news report about a storm with 60 mile an hour winds which toppled a billboard in Mercer County, Kentucky. If your boards are in a high wind area you need to make sure you’re insured from storm damage or you need to retrofit your boards to make […]
Out of home revs growing faster than other media.
Here’s a medialife magazine article in which ZenithOptima predicts out-of-home revenues will rise 4% during 2014. 4% growth may not sound like much but it is impressive when the US economy is growing by only 3%/year and when other forms of media are either declining (newspapers) or flat (radio and magazines). […]
Lamar Revenue up 3% first quarter 2014
Lamar announced that first quarter 2014 revenues increased 3% to $285 million for the first quarter of 2014. The 3% revenue growth was below market expectations and below the 4% growth for the us outdoor industry during 2013. At 5/8/14 Lamar had a gross value of $6.5 million which equates […]
Digital and Outdoor Revenues growing faster than us economy.
You should bookmark the sixteen nine blog if you are interested in digital signs. The blog recently highlighted a PQ media study which identifies digital out of home as the world’s 2nd fastest growing medium. Digital out of home is projected to grow by 14%/year for 2013-2017. Out of home is […]
CBS Outdoor may be a buyer for your billboards.
Here’s an interesting Bloomberg TV interview with Jeremy Male, CEO at the newly public CBS Outdoor. He says CBS Outdoor wants to buy small billboard companies in the top 25 DMA’s. He also says CBS Outdoor is going to spend $60-70 million per year mostly to convert static billboards to […]
Public Outdoor Company Valuations
CBS Outdoor is going public at an expected enterprise value of 3.6 times revenue or 11.5 times cashflow. Lamar is setting the industry standard with an enterprise value of 5.5 times revenue or 12.8 times cashflow. Clear Channel Outdoor is the industry laggard with an enterprise value of 2.66 times […]
